Marketing and Media:
How CLYDE’s Integrated Capabilities Turbocharged Allianz Trade’s Coverage—and Drove New Business.
A L L I A N Z
01 ⎹ Challenge
Allianz Trade is a global leader in the trade credit insurance industry. But after years of struggling to gain traction in the press, it faced a challenge: How could Allianz Trade showcase its brand, services, and thought leadership to a wider audience? How could it drive a stronger message—and new business—from what was essentially a standing start?
02 ⎹ Strategy
CLYDE started by overhauling Allianz Trade’s communications strategy. We secured a new foothold in ongoing economic conversations, successfully positioning Allianz Trade’s corporate economist as a go-to resource for many top-tier reporters. Our knack for translating complex financial topics into bite-sized pieces and connecting them to relevant reporters' beats swiftly transformed Allianz Trade’s relationship with the press.
03 ⎹ Impact
CLYDE’s impact was so transformative that Allianz Trade asked us to go further by tackling a new digital marketing campaign. CLYDE’s financial communications team and creative department worked in a cross-disciplinary partnership to hyper-target businesses in the Logistics, Manufacturing, Transportation, Energy, and Food & Produce sectors—Allianz Trade’s target industries. Producing custom creative that spoke directly to their industry-specific concerns, CLYDE tapped into our fully integrated communications capabilities to deliver a digital marketing strategy that didn’t just drive Allianz Trade’s message—it drove new business.
What started as a media strategy overhaul blossomed into a revenue-driving, integrated digital marketing campaign.
IN ⎹ Action
98% year-over-year increase. In their first year of our partnership alone, CLYDE helped Allianz Trade secure over 100 organic pieces of coverage—a 98% year-over-year increase.
12 spokespersons. When Allianz Trade first partnered with CLYDE, they were relying on a single media expert as their spokesperson. CLYDE grew and diversified their bench of experts, creating more press opportunities and driving the firm’s communications from new angles.
2 weeks. 16 leads. CLYDE’s first digital marketing campaign for Allianz Trade blew expectations out of the water, generating sixteen organic leads and booking multiple new business—in under two weeks.