This Is What Impact Looks Like in the Age of AI

Over a year ago, we anticipated that search would become AI-driven. Now, it's a reality—AI search is projected to grow from 13 million users in 2023 to over 90 million by 2027. As search evolves, it’s not just about what people are looking for, but what they’re finding. What is search saying about your organization or brand? And more importantly, how can you influence that narrative? Explore how we’re shaping this shift—and where the impact will take us in the year ahead.