In the Weeds:
How CLYDE’s Fully Integrated Communications Capabilities Drive Grassroots Action and Legislative Wins for CropLife America.
CROPLIFE AMERICA
01 ⎹ Challenge
Croplife America is the leading trade association representing companies that manufacture pest management technologies. The organization plays a central role in advancing science-based pesticide policies at the federal, state, and local levels—and pushing back against misinformation and misguided legislation that could harm the farms, farmers, and food that feed America.
CropLife America’s objectives are dynamic and multifaceted: it must win key legislative battles, navigate ever-shifting statewide regulatory environments, and successfully educate lawmakers, the public, and the press. To succeed, Croplife America needed an agency partner as dynamic and multifaceted as its goals—and they turned to CLYDE.
02 ⎹ Strategy
CLYDE provides full-spectrum communications capabilities, supporting CropLife America’s state-based coalitions with…
Rapid-response communications. CLYDE crafts lightning-fast communications assets that drive CropLife America’s narrative and dispel misinformation.
Media training. CLYDE trains working farmers to successfully deliver CropLife America’s message, centering authentic voices to educate lawmakers, the press, and the public.
Media relations. CLYDE facilitates productive relationships between reporters and CropLife America’s grassroots advocates nationwide.
Digital advertising. CLYDE supplements our media relations and policy advocacy work for CropLife America with digital marketing campaigns that further drive their message.
Creative support. CLYDE’s creative team works hand-in-hand with our strategists to develop and deliver websites, graphics, and more to support their grassroots advocacy.
03 ⎹ Impact
Winning legislative battles. Through our close partnership with CropLife America, CLYDE has helped mobilize, media train, and activate grassroots coalitions to win key legislative battles for CropLife America in Colorado, New York, Oregon, and other states across the country.
15 states. CropLife America has trusted CLYDE to activate and mobilize grassroots advocates in 15 states through media trainings and press relations.
100+ trainings. CLYDE has held over 100 training sessions to prepare CropLife America’s advocates to confidently speak to their elected officials, give testimonies, and engage the media.