Owning the AI Answer:
Discover CLYDE's Secret Weapon in Generative Engine Optimization.
G E N S I G H T S
01 ⎹ Challenge
In the past, you probably invested in SEO, which boosted links. But that’s not how search works anymore. Google doesn’t just give links, it gives AI answers—and users are accepting those answers without clicking a single link. In fact, in 2024, an estimated 65% of Google searches were “no-click queries”—meaning users were given an AI-generated answer to their question, and accepted it without clicking a link. (Source.)
AI is already saying things about your organization, and users are already accepting that information as true. That means that if you don’t know how to influence AI, you risk losing control of your reputation—and for any organization, that’s a potential catastrophe.
02 ⎹ Strategy
CLYDE set out to uncover the factors that determine what information AI search engines source to form their response. Now, we’ve built a powerfully innovative tool that puts those leading-edge insights to work.
Through two years of constant research and ongoing experimentation, our AI Innovation team has decoded what it takes to influence AI models—and thus, what they say about our clients. Today, CLYDE’s proprietary GEO tool GenSights is already helping clients unlock, understand, and take full advantage of AI search. By unlocking these secrets, GenSights empowers our clients to take command of their reputation.
03 ⎹ Impact
The future is here. What AI says about your organization is already impacting your reputation. Your audience is already using AI models like ChatGPT and Google Gemini to form their opinions.
By decoding how Google Gemini and ChatGPT decide to answer questions and share information, CLYDE’s GenSights tool gives our clients the rare power to influence what AI says about them.
AI has transformed the future of search. CLYDE got there first—and our clients are already reaping the rewards.