Integrated Impact:
How CLYDE’s Large-Scale Creative Strategy Helped a Leading Elections Watchdog Group Drive Connection With Its Audiences.
N A T I O N A L T A S K F O R C E O N E L E C T I O N C R I S E S
01 ⎹ Challenge
The NTFEC exploded to prominence during the 2020 election cycle. As a committedly nonpartisan group of leading election experts, the NTFEC is a go-to resource for reporters and civic leaders seeking clear, trustworthy, politically unbiased information about how America’s elections work.
Heading into the 2024 election cycle, the NTFEC partnered with CLYDE to find innovative new ways to communicate with its audience of election experts, election officials, democracy-focused organizations, and media experts.
02 ⎹ Strategy
CLYDE used design and creative strategy to maximize the NTFEC’s reach with key audiences. We executed a large-scale creative vision to provide genuine value to the NTFEC’s audience, simplifying complex election information, making it more accessible than ever, and communicating it with elegant simplicity.
To execute this vision, CLYDE worked in close partnership with the NTFEC to deliver on a series of creative initiatives.
03 ⎹ Impact
The most effective creative strategies combine powerful storytelling and elegant visual design to simplify and communicate complex ideas. CLYDE’s design thinking, creative guidance, and integrated communications capabilities helped the NTFEC drive new engagement with target audiences during the highest-pressure moments of the 2024 election cycle. Our content was timely, relevant, and responsive to the events of the election as they played out in real time, giving the NTFEC the strategies, assets, and support they needed to serve their audiences and their mission.
With CLYDE’s partnership, the NTFEC continues to hone its reputation as a beacon of reliably accurate nonpartisan election information.
IN ⎹ Action
CLYDE worked in close partnership with the NTFEC to deliver on a series of creative initiatives, such as…
Designing and maintaining a 2024 Elections Dashboard, featuring an interactive threat map that tracked, categorized, and contextualized threats to democracy as they emerged.
Designing and publishing an Elections Gameboard that clarified the nuances of America’s 2024 election process.
Increasing the NTFEC’s social media presence and strengthening it with a consistent visual voice.
Designing and producing videos, graphics, and other creative assets for social media.
Revitalizing the NTFEC’s email marketing to regularly distribute key information to their target audiences.